When I write Hypnosis and the ART of Achieving Compliance, I purposely emphasise the ART part of it. Whilst there is some science on the topic of hypnosis it remain contentious amongst scholars and neuro-scientists. Here I give you a piece I wrote in 2014 on the issue; it reflects my scepticism, which abides today.
The mechanics behind these agreements are the same, from asking a friend for a simple favour to brokering international peace treaties. So I give you Three Essential Steps to Being More Convincing