Persuasion – Peyton Dracco | Entrepreneur Author

Perception Management and Public Relations: What’s the Difference?

Perception management and public relations are two related concepts that are often used interchangeably, but they have distinct differences. Perception management involves shaping or influencing how people perceive a person, group, product, or idea by using various communication techniques and strategies. Public relations, on the other hand, is a broader term that encompasses various communication strategies and tactics aimed at building and maintaining a positive image or reputation for an entity. While both perception management and public relations are important for building and maintaining a positive image or reputation, they differ in their goals and focus. In this article, we explore the differences between perception management and public relations, including their strategies and tactics, the role of propaganda, crisis management, and their impact on marketing and media outreach.

Social Engineering, A Tenacious Hacker and The Realization of Trouble

A week ago, I spent close to 3 hours recovering my social media accounts from an ingenious person on the Internet. My dealings with this tenacious hacker are the subject of rebuke from most people who know me, but the conversation with this cyber criminal was interesting. Let me tell you how it all startedContinue reading “Social Engineering, A Tenacious Hacker and The Realization of Trouble”

Who Is Kolt Curry And Why You Should Let Him Teach You To Sell

A brief version of Kolt Curry’s history in the financial world.

Hypnosis and the ART of Achieving Compliance (Reworked)

When I write Hypnosis and the ART of Achieving Compliance, I purposely emphasise the ART part of it. Whilst there is some science on the topic of hypnosis it remain contentious amongst scholars and neuro-scientists. Here I give you a piece I wrote in 2014 on the issue; it reflects my scepticism, which abides today.

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When Persuasion Fails: The Correct Use of Force

We can, rightfully, spend hours talking about the importance of environmental factors to communication. Still, I want to discuss one particular aspect of proper leadership that is often ignored or downplayed in our current social climate – the use of force.